For your business Magento: what it is and how to use it for e-commerce We shed light on this powerful, scalable and customisable platform used for creating medium-sized and large online shops
For your business Dropshipping: what is it? How to get started? Everything you need to know What is dropshipping and what benefits does it offer to those running an e-commerce business? Here is a guide to learn more about this sales method
For your business SKU code: what it is and how it works SKU code: how to use the product identification code that makes inventory more efficient and helps e-commerce
For your business E-commerce: meaning, how it works, evolutions A mini guide for those who want to get into e-commerce. We tell you how it works, how it has evolved over time, what advantages it offers
For your business Visual Merchandising: meaning, the useful materials and practical tips for setting up a store What is visual merchandising? How to capture consumers' emotions to sell more through visual merchandising
For your business Tone of voice: examples and tips for working on tone of voice What is tone of voice? Why is it so important? Here we give you several tips for working on corporate tone of voice and, therefore, your brand identity
For your business 11 ways to find ideas for a new business Are you looking for an idea for a new business, but don't know which one yet? Here are some suggestions to get you thinking and thinking creatively
For your business Wayfinding Design: il design grafico per orientare We learn about the graphic discipline that develops and defines signage for guiding people within a space
For your business Tagline of a brand: what it is and famous examples What is a brand tagline? Distinction between Vision, Mission, Slogan and Tagline; origin of the latter, value within branding, and well-known examples
For your business Emoji: how to use them usefully in communication? Emoji find use in communication campaigns, corporate chats, digital content and many other occasions. How to use them to gain interactions and engagement?
For your business The structure of the modern marketing mix: from the 4Ps to the 4Cs What is the marketing mix and what are its levers in the digital age? We discover the structure of the marketing mix and the shift from the 4Ps to the 4Cs
For your business Artificial intelligence: apps to follow beyond Chat GPT AI-based apps: promising examples and platforms to follow in the coming months of 2023
For your business Crinkled paperback or stitched paperback? The meaning of paperback, explained well How do unsewn paperback and wirebound paperback differ? Our tips for choosing the right type of paperback for your publication
For your business Programming languages: what they are and how they work The complete guide to programming languages: the most used and which ones to learn to work at startups or structured companies
For your business Printing techniques: we discover the most famous to date Uses, evolution and peculiarities of four of the main and oldest existing printing methods. Let's look at them together and find out how they work
