Instagram biography: ideas and tips for creating a perfect one
Creating a perfect Instagram bio that attracts the attention of your audience should be one of the priorities of every brand and influencer. Writing the best Instagram bio can in fact lead visitors to the profile to turn them into followers, and later followers can become more active customers or fans.
So the Instagram bio is not just made up of phrases that you can put at the top of your personal or business profile-it is the first content people look at as soon as they land on a profile, so optimizing it to make a good first impression is crucial.
Writing it is not as easy as it sounds because there is a character limit. In this guide we will explain how to write a perfect and professional Instagram bio that helps generate more followers, traffic and sales.
How to edit your Instagram bio
The first thing to know, even before knowing the tips for creating a good Instagram bio, is to understand how to edit it. Basically, how to create it.
Just start the smartphone app and log in to your profile. From the main screen you have to select the profile image in the lower right corner, then Edit Profile and then select the space under Biography.
A new screen will open where you can enter your Instagram bio with text, links or emoji. Once finished, simply select the check mark in the upper right corner to save all changes.
You can also edit your Instagram bio from the browser, then from your PC, by selecting your profile, then Edit Profile, although from a smartphone it is all more straightforward.
How many characters you can use for an Instagram bio
Before thinking about an original Instagram bio, it is important to know what character limits the platform offers for bios:
- The characters available for an Instagram bio are 150
- Only a link that points to a site outside the platform can be included
- The field dedicated to the Name can be customized with a maximum of 30 characters
Once you are aware of the limits, you need to actually figure out what to put in the bio.
What to put in the Instagram bio
The first question to ask yourself is, what are the goals you want to achieve through your Instagram bio? They may be goals related to increasing brand awareness, or wanting to highlight the link to one’s e-commerce, or letting profile visitors know one’s positioning as a professional or company.
An Instagram bio therefore must necessarily have:
- The industry in which the professional or company works: a way to immediately indicate what the brand or professional can do for their followers;
- A way for users to contact the company. For example, trivially, an email address or phone number;
- A USP (Unique Selling Proposition), i.e., that phrase that allows users to immediately understand the uniqueness of the brand;
- The location in case of selling products or services related to local businesses;
- A link leading to a website, e-commerce or other virtual location relevant to the brand.
How to create an engaging Instagram bio
The Instagram bio is the introduction of a brand or professional to visitors. It is the first thing potential followers or customers see, so it absolutely must represent and characterize the brand, which must make itself known in just a few lines.
Therefore, it is necessary to be able to create a perfect Instagram bio to show visitors right away what is offered and what audience the brand or professional is targeting.
There is very little user attention, so you need to aim for simplicity. For example, the brand Pura Vida, which brings together a community of more than 800 artisans from around the world who make money from their handmade jewelry, comes up with a well-structured, clear and simple bio.
Therefore, it is crucial to try to follow a certain order to present your profession or company in the clearest and most engaging way possible.
How to add the profession to the name
The first element to include is the name, either your own or the brand’s. In fact, it is the first thing you say when introducing yourself. To make it easier for users to find you, it is necessary to enter the exact name of your company, while if you have a personal brand it is advisable to add the profession after the name.
To add the profession or your industry to the name, however, you must take action by editing your profile name, not your Instagram bio.
Basically: after selecting Edit Profile, instead of selecting Instagram bio, you have to select and edit the item Name. A new page will open, on which you can enter the name and then the profession, perhaps a keyword that identifies the niche in which the professional or brand is positioned, which we discuss in the next section.
Add the right keywords
Both in the Name and within the Instagram bio, it is essential to include keywords that identify one’s industry, profession or niche market.
In particular, adding the profession after the Name helps a lot with SEO ranking on Instagram, so they increase the chances of being found more easily. When people search on Instagram, the words in the Name field are in fact analyzed for matches. Therefore, if you are looking for a good ranking in searches from an SEO perspective on Instagram, it is crucial to use keywords relevant to your niche in the Name section, for example, “Mario Rossi – Copywriter.”
Keywords can, of course, also be added to the bio: you can also use free tools such as Google Trend or Ubersuggest to search for those relevant to your industry.
Changing the font of the Instagram biography
One often sees original Instagram biographies with very different fonts than the standard ones. This is actually a useful way to stand out from the crowd, to give your bio an extra touch of personalization, even if only by writing the name in italics.
Doing so is very simple: you need to use apposite tools, such as LingoJam. Once you land on the site, you can write something and the second panel shows what was written in different and colorful fonts.
Insert emoji to communicate emotions
Emoji are all the rage in Instagram bios and, when used creatively, can attract the attention of visitors who land on a profile. However, one must use them sparingly and understand that each such symbol must be in line with the brand’s values.
In short, they should not be used haphazardly, just to fill the bio or make it look more appealing. Therefore, before using them, it is good to know the meaning of each emoji you are about to insert. To get an overview of the emoji that you can use, just use the encyclopedia Emojipedia, where the meanings of each available symbol are also present.
Many people also use emoji to “break up” sentences, or at the beginning of each sentence to create a sort of neat bulleted list that is easier to read.
Insert brand-related hashtags
Adding a custom hashtag for the brand is another important strategy to use in the Instagram bio. In addition to creating a real community around the brand, it can also function as a container to group all the content produced using a specific hashtag.
Creating a brand-specific hashtag allows followers to use it and thus expand the reach of posts. All of this can help promote the company and allow the brand to reach a wider audience. In the structure of the bio, it is advisable to use custom hashtags at the bottom, as the last thing, after all contact information.
Insert a call to action
The Instagram bio is the perfect place to insert call to action-this way you can tell your audience what action they should take. The call to action should therefore be clear and make it clear right away what to do, for example:
- A very direct CTA: “Click on the link to buy our products.”
- Clear contact information: “Contact us at this email (email name) for a quote”
- Promotions: “click here to access our exclusive discounts”
- Promote giveaway or Contest: “Enter the game of the summer to win…”
Insert link to Instagram bio: tools and tips
The link in the bio is perhaps one of the most important elements within the Instagram bio. It directs users to your website or e-commerce, where they can view the services you offer or purchase products.
To insert the link in bio, simply go into your profile, select Edit Profile and under Website enter the address. But what kind of link to insert? Clearly it depends on the strategy and goals, a few ideas:
- The link must point to the website if you want to get your blog traffic to build.
- You can, for example, link to the company’s Facebook page if you want to grow on that platform as well, leveraging Instagram as a springboard
- If the goal is to increase subscribers to a newsletter, then just include the subscription link
- Links in bio with special offers can also be used
Instagram allows only one link to be included in the bio. There is actually a way to optimize this element as well, using tools that allow you to put multiple links in your Instagram bio, or nearly so.
How do they work? Basically, these tools enclose multiple links within a single link, that is, the one that will be shown in the Instagram bio. Among the best ones are:
- Linktree: is one of the most widely used and is free;
- Campsite: is more advanced than Linktree and costs $7 per month;
- Tap bio: very advanced and also allows you to insert videos and newsletter subscription forms;
- Milkshake: a very advanced tool that allows you to create a real site where you collect all the links and multimedia elements to present your brand or professional.
This is where our guide to creating a perfect Instagram bio ends: it is certainly not a static type of content, quite the contrary. The Instagram bio should be considered as a changing space over time, after all, business goals change all the time, so the advice is to always keep it updated, varying from time to time the links, content and emoji inserted.