What is a roll up? Meaning and contexts of use

The meaning of “Roll up” and the contexts of use of a roll-up display

Do you know the meaning of the term roll up? A roll up, also known as a roll-up, is a self-supporting advertising display consisting of a banner-a wide strip of fabric or other material-on which content is printed and a base on which the banner can be rolled up so that it is easily transportable.

These features make the roll up one of the most practical and effective solutions for advertising one’s brand or products within trade shows and conventions.

This is the short answer to define “what is a roll up?” But if you want to learn more about the meaning of a roll up, we suggest you read on! In fact, in this article on the meaning of roll up we tell you in more detail about the different types of roll ups, the most effective occasions for their use, and some tips on how to make a roll up that is perfect for your purposes.

Ready to find out what a roll up really is?

Why use a roll up display? All the benefits

Before we go to see what a roll up is in even more detail, let’s list its advantages here by points. So here are three reasons why roll ups are so widely used (and why you should start using them, too)!

• The roll up is easy to assemble: just pull the banner up from its base and lock the mounting mechanism. In just a few moments and you’re done!
• The roll up is easy to transport: being retractable on its own base, the roll up becomes compact and very easy to transport. If you order the roll up on Pixartprinting, you will also be provided with a convenient bag to carry it. In short: it is much more practical than a panel and safer to carry, thus keeping it safe from damage.
• The roll up is reusable: precisely because of its portability, the roll up can be printed once and reused on many occasions.

Having understood the meaning of the term roll up and its advantages, you will have guessed that you can use this roll-up display effectively to advertise your company or a specific product at a trade show, public event or conference. You can make corporate roll ups to use as a backdrop during grand openings, press conferences or interviews.

What is a roll up: shape and types of roll-up displays

Now let’s understand in more detail what a roll up is, what elements make it up, and what types you might choose.

The most visible and important part of the roll up is definitely the banner i.e. the banner where the content can be printed. First of all, we can distinguish between several categories:

• The roll up with classic banner in which the printed content is only visible from one side
• The roll up with double-sided banner in which the printed content is visible on both sides, which is useful for greater visibility if, for example, it is placed in a transit area.
• The extra-large banner roll up which has a very large printable area (in Pixartprinting’s catalog the maximum size is 2×3 meters), useful in case of special setups.

The roll up banner can be made of different materials, each with different characteristics and costs. The most commonly used materials are:

• Pvc or vinyl material: one of the most widely used banner materials and cheapest, it has a shelf life of up to three years. In the Pixartprinting catalog it is a selectable material for roll up economy..
• Nonwoven fabric (TNT): an industrial product similar to fabric but obtained by processes other than weaving. It is usually lighter than PVC and is tear-resistant so can also be used outdoors
• Ecoflat: is an innovative material and now among the most widely used for banner printing. It is a multilayer material that can be completely disposed of in dry waste (while other materials are usually considered special waste). It is semi-rigid and has a smooth surface and an opaque back so as to increase the readability of the printed matter. It is suitable for outdoor use. In the Pixartprinting catalog it is a selectable material for each type of roll up.
• Polyester fabric with an opaque back: this fabric allows for the best printing of graphics and colors. The opaque backing eliminates interference from light that may come from behind the fabric: this allows for graphics with consistent colors. In the Pixartprinting catalog, it is a selectable material for many types of roll ups and is printed with UV technology to have high quality printing, very dark blacks and bright colors.

One more element is missing to finish explaining what a roll up is: the base. This, too, can be made of different materials, from plastic to aluminum: the latter is definitely more durable. Roll ups designed exclusively for outdoor use have a base that can be ballasted with sand or water so as to make the structure even more stable in case of wind.

How to create a good roll up? What does it mean to design a successful roll up

Finally, after explaining in detail what a roll up is, we give you some good tips for creating effective ones. In fact, as is always the case, the success of a good roll up is yes given by good printing, but also and especially by what you print on it! Here, then, are our tips

1. Choose one clear message: even if the printable area is large, you don’t necessarily have to fill it with information. As in any communication: choose one key message and focus on that.
2. Place the company logo at the top, this is in fact the most visible part of the roll up. At the top will also go the image or message. Then insert your website contact at the bottom.
3. Use high-resolution images: this is important to avoid having grainy images end up on your roll up. To make sure the resolution of your images is right, if you print your roll up with Pixartprinting we recommend that you turn on the “Verify file with operator” option.

Here we are at the end of our exhaustive guide on what a roll up is! What about you, which roll up would you choose for your next event?